Adidas Alphabounce | FinishLine (directors cut)

SHOT BYJonathan Edwards (Naive)

DIRECTORJonathan Edwards (Naive)

CATEGORYAds & Corporate


The Adidas Alphabounce has been one of the more surprising offerings from Adidas to find success in the performance running/ lifestyle crossover realm. It’s only really surprising because the shoe skipped out on the coveted combination of Primeknit and Boost technologies and still managed to be a performance juggernaut with a uniquely sleek design perfect for everyday use.

Agency: Andrew x Paul |
Director: Jonathan Edwards
Producers: Danny McNabb / Matt Taylor / Joseph Gabay
Models: Tim Bol / Jason Turner
Special thanks: Zeiss Lenses

Filmed on the Sony A7SII
Lenses: Zeiss Loxia 35mm f2 / 50mm f2 / Batis 85mm f2
Rig: Movcam A7SII cage
4K / 1920 x 1080 HD / 16:9 / 120fps / 24fps
Music: Marc Little – That Vibe