Videolog pick: Ruben Latre’s TMG pioneer
Here’s the latest work by cinematographer/director Ruben Latre. This is an ad for the company TMG health and it was shot on a dslr in Iceland.
To me this work looks highly professional and it might be revealing for many of us to see that the actual filmset consisted of not much more than a few people and a dslr with a small lens on a tripod. So once again we see that the bigger camera doesn’t make the bigger pictures. In fact the set doesn’t look very different than a cheap indie filmset and when we see a dozen black horses run along the beach we understand that the budget probably wasn’t cheap indie.
Ruben Latre is a director who initially came from post so it’s no surprise to see this video so heavily post processed to give it a strong cinematic look. Unfortunately we can’t see the raw footage but we can imagine that the post production has done a lot for this one.