by Fabian Chaundy | 20th January 2016
GoPro 360-degree camera solutions are expected to usher in the next big step in the world of digital video. At this year’s CES, YouTube CBO Robert Kyncl held a keynote explaining how this platform is situated in a world of abounding digital video. It truly is an interesting watch. If you haven’t had a chance to watch it yet, we recommend you take a look – you might have to go to YouTube to see it as there seems to be some content restrictions in some countries for the embedded version: In the framework of this discussion, GoPro is positioning itself as a big player in the innovative field of 360-degree video. We have known since last year about the Odyssey, where the Google Jump video assembler works in tandem with the 16-camera GoPro array. This is pricey and only available to a select few of those who apply online. However, GoPro CEO Nick Woodman hints that the company is already working on a smaller 360-degree video solution that reduces the rig to a simpler, consumer-friendly format. Unfortunately, there is no information available about the product, except that it will incorporate 6 GoPro cameras and will come in 2016. The question that springs to mind is whether this decision to branch out into other markets will play to GoPro’s favour. The emergence of many competitors at lower price points capitalizing on the popularity of action cameras has understandably translated into a big hit for GoPro. Also, the company’s latest action camera—the GoPro Hero4 Session— has seen big price drops since its release, after a starting price of $399 failed to convince consumers. Factors like these seem to have caused a loss of confidence in investors, with recent reports revealing that the company share prices have plummeted up to 70% in the last year. As a result, a significant number of their employees are being let go, and the company has suffered severe losses due to restructuring, as well as price-protection, manufacturing and excess inventory costs. But the world of video is advancing, with the mass adoption of newer technologies such as 4K and 360-degree video clearly dictating what the next steps will be. And this company is showing that, with their new GoPro 360-degree camera arrays and the recently announced GoPro Karma drone, they are not afraid of stepping outside of their comfort zone in the way to innovation despite the bumps along the way. Large names are clearly positioning themselves to facilitate both creation and consumption of a new kind of video experience. With products by household brands like GoPro, support from the YouTube platform, and simple solutions like Google Cardboard, the adoption of this relatively new medium seems imminent. And when these tools become available to everyone everywhere, it will be interesting to see what it will mean for the future of video, and for us as creators. What kind of project would you do today if you had access to an affordable, compact 360-degree video capture solution like the GoPro 360?Read more
by Nino Leitner | 22nd September 2015
GoPro CEO Nick Woodman just went on stage at TechCrunch Disrupt in San Francisco to tease a few interesting things the company is developing behind closed doors. Asked about drones, he said “A drone opens up a world that we’ve never seen before, like from an angel perspective. That truly is the invisible camera.” More precisely, he also added, “Development is on track for the first half of 2016. We have some differentiations that are right in the GoPro alley.” This sounds like we can expect exciting drone news from the maker of the world’s best-selling camera next year, possibly at NAB 2016 time? This will put them squarely into DJI territory with their Phantom 3 and Inspire 1 drones, which also feature a camera similar to GoPro in quality in their standard specifications. Watch the full interview session here: He also added that Hero4 Session sales are slower than they were expecting, but said that compared to anything that their competitors are doing, the camera is still doing remarkably well. Another new GoPro focus will be the software side of things – particularly a cloud based solution that they have been developing for a while now. They want to enable users to share their captured videos more instantly, with the “GoPro servers” that “will let you make 60-second or 2-minute videos without any effort on your part.” That of course doesn’t sound like professional filmmaking, but that’s also not what GoPro are after, and that’s not where they make their real money. via TechCrunchRead more
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