Atomos has announced a price drop on both of their 4K field recorders. The Atomos Shogun 4K and Ninja Assassin 4K HDMI are both getting up to $500 taken from their usual retail price—bringing their package costs down to $1495 and $995 respectively. Atomos has become the place to go for affordable field recorders/monitors. The Atomos Shogun package sees a price drop of $500 to $1495. The 4K recorder offers a host of features, including 3D LUT support, HDMI/SDI conversion, as well as a wide variety of exposure & focus aids. The Ninja Assassin popped up the tail end of last year, offering the same 7″ screen, 4K recording and focus & exposure aids but bypassed SDI, genlock, raw and balanced XLR by presenting a 35% cheaper overall package. You can now grab the lightweight 4K recorder for $995, a $300 drop in price. From Atomos CEO Jeromy Young: “We are very proud to offer such cutting edge technology at truly amazing price points. 4K for under $1K will continue to speed up 4K adoption globally…Don’t forget, these are the most affordable 7” Full HD monitors on the planet, ignoring the 4K/HD recording, playback, and editing capability we give you for free”. Atomos has faced some competition as of late, with both Blackmagic and Video Devices chiming in with their own field recorder/monitors. Each product has its perks; Atomos producing a lovely balance between a stellar field monitor as well as a 4K recorder. Check out our comparison of the Atomos Shogun 4K and the Video Devices PIX-E5 here. We will also see a promotion for February on the Atomos Ninja Star. Customers will receive a free 64G CFast card when purchasing the screen-less ProRes recorder. The Atomos Ninja Star package sits at $295, benefitting from $184 added value with this deal. Atomos are also lowering the price of their popular HD Converters, Connect and Connect-AC to $195 USD.Read more
Now is a good time to pick up a Canon C100 Mark II. B&H has announced a $1000 saving on the updated entry-level EOS Cinema Camera. A similar but larger price drop has occurred with the original Canon C100 also where you can now pick it up for just $2,499. Here are the savings: Canon EOS C100 Body Only was $3999. Now $2499 Canon EOS C100 Body Only with Dual Pixel AF was $4499. Now $2999 Canon EOS C100 Mark II Body Only (Dual Pixel AF as standard) was $5499. Now $4499 I was naturally intrigued when I first picked this news up from No Film School; Canon usually reduces their cameras when making way for a new addition. With the quite frankly exhausting speed of Sonys advancements in new affordable camera releases, Canon is falling behind with their camera bodies from a spec list and cost perspective. It’s grown speculation as to whether we’ll see another EOS Cinema Camera appear this year that sits between the C100 and C300 cameras. This price drop maybe a little premature in assuming the path is making way for another new camera however; B&H are listing this as an Instant Savings deal, one that could well mean the price will hike back up to its original soon. Usually a permanent price drop looks less like a sale; I’ve checked other US resellers and they are presenting the price drop in a similar temporary deal-like fashion. Some consider Canon as a non-contender in the race to the best affordable large sensor camera. Their DSLR division has long abandoned any advancements in video technology for fear of harming the EOS Cinema Cameras, whilst the flagship line itself looks like a little light in terms of specification v cost. However one thing’s for sure, they are a true workhorse. Whilst under spec’d against competition they work straight out of the box (without a firmware or two to get the image working as to how it should). It seems that the price drop won’t stick around for too long, so now maybe the time to get a good deal. The same reductions are applying to packages including accessories and lenses, check out the full list here.Read more
The Canon C300 has just been significantly reduced in price. B&H sent out a notice announcing a $2000 pricedrop. Even though there is competition for the C300 with the introduction of the C500 and low priced C100 the C300 fills an important slot with its internal All-I codec and SDI connection possibilities. There’s more competition from Sony with their new PMW-F5 model that’s already in stock. Both the PL version as well as the EF version of the EOS C300 are now $2000 off and available at B&H with 0% financing. That makes the C300 priced at $13,999 right now.Read more
This weekend RED cut down the prices on all their camera bodies. The Scarlet-X’ price has been reduced to $7950 and the Epic now costs almost half. Is this a result of Sony’s massive camera announcement last week? RED’s Jim Jannard doesn’t seem to call Sony’s announcement the cause for their pricedops. About the F5 and F55 he says: “These two camera announcements are significant. While I do not see them as a threat to EPIC or Scarlet… I do see them as a threat to the conventional and outdated thinking of the industry that tried so hard to cling to “1080P and 2K are good enough”.” and says that they have lowered their “assembly costs, found better suppliers and fully paid off our NRE.” (…) “Since our costs are now significantly lower we are re-pricing our cameras as of now.” The timing of RED’s price drops is still an interesting one and raises some questions concerning how well RED is armed against the wave of competitive large sensor cameras that are flooding the market right now. Here are the exact price changes:Read more
We only send updates about our most relevant articles. No spam, guaranteed! And if you don't like our newsletter, you can unsubscribe with a single click. Read our full opt-out policy here.