With the Canon C100 and the C300, Canon introduced two cameras that have become extremely popular with filmmakers around the world. Not so much with the C500, the C300’s 4K sibling. It started at $30,000 at launch in 2012, and has since dropped several times – now arriving at $15,999 with the latest price drop.
The C100 was recently succeeded by the C100 Mark II (our review video here & side-by-side comparison here), with the original C100 still in the market – at a lower price. Canon just dropped the price again to $3,999.
These latest price drops are just another sign for some new Cinema cameras to arrive from Canon sometime this year. The C300’s successor is long overdue and it has probably been kept in the market for the massive success it has become – yet with much more attractively priced competitors like the Sony FS7 (review here) in the market, it’s time for Canon to move.