PrimeCircle is an italian company that rehouses Zeiss photo lenses to make them more cinema capable at a price lower than real cinema lenses. The rehousing adds sturdiness and ergonomics. (Watch our in-depth video story on their project which we shot at NAB last year).
Today PrimeCircle announced the making of a “Silver Series” especially crafted for the Blackmagic Production Camera.
We’ve been reporting about LockCircle’s “Prime Circle” cine EF lenses at NAB 2012 (LINK) and the new and innovative sliding Mattebox that was recently released.
They extend their range of rehoused Zeiss lenses to make them film-compatible with the 15mm f2.8 lens, a high performance extreme wide angle lens that was released earlier this year with some stunning specs (LINK).
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Get your gear through B&H to support this platform: www.bhphotovideo.comHere’s one of the most intriguing new products we’ve seen at NAB 2012: The PrimeCircle cine EF lenses.
Italian based product designer and lens modifier Dante Cecchin had been working in cinematography for a long time when the HDSLR revolution changed the way we looked at cinema. Driven by the need for HDSLR cine primes Dante modified high quality Zeiss ZF glass into cinema lenses and started a production.