Continuing our “Getting Paid Suite” started with Nino’s article “When Working for Free as a DP Makes Sense“, we thought we would mention an article we found written by Matt Jacobs, owner at Filmmaking Lifestyle. He has compiled a list of tips from working video professionals from all over the world regarding the complicated topic that is pricing your video productions. “Lower your prices to stay competitive… But you want to make a living and earn what you’re worth… But will people actually pay that?” These are considerations that have probably crossed every video freelancer’s mind at some point or another. Well, in order to demystify this touchy subject, filmmaker and blogger Matt Jacobs asked video professionals from around the world how they approach the topic of pricing. His responses come from names you will certainly recognise, with the likes of Vincent Laforet, educator Larry Jordan, podcasters Ron Dawson and Alex Ferrari, cinema5D’s very own Seb Wöber and many other bloggers, YouTubers and video professionals chiming into the discussion. The old adage that says, “You do it for the money, for the artistic purpose or for the career opportunities… Get 2 out of those three, you’re doing pretty well” certainly seems to apply to video, judging from the variety of comments. When you are trying to move your career forward, money certainly isn’t the only factor, and many will reconsider their prices for a job if there other advantages such as networking. However, the opposite also applies… “If the people are jagged to start and/or have a rep of being difficult, I raise the price, even if that means losing the job. Life is too short.” – Alex Ferrari, Indie Film Hustle. But when you do get down to the nitty-gritty, how do you ultimately decide your price? Judging by the contributors’ comments, and perhaps unsurprisingly, the greatest decisive factor is always how much time a project will take. But interestingly, even here there are mixed opinions. While some recommend not taking too much time to work on a quote unless they are convinced the client definitely wants to hire them, others believe that establishing a good connection beforehand is good. “Sending video examples to my client during the quote process, showing visual examples and discussing at length what they have in mind ensures that we are on the same page creatively and that I’ll be able to include the necessary items in my quote.” – Thierry Denis, Helium Films USA. Furthermore, there is of course the great divide that is the decision between charging a daily rate or a price for a completed project. Finally, an interesting point that surfaced a couple of times was the problem of underpricing too much. Charging to little in order to secure a client could unexpectedly result in resentment towards both the project and the client if you feel you are not getting paid what you are worth. And in the end what suffers is the work itself. So there you have it, a quick overview and a couple of thoughts on a very interesting read. Definitely make sure you check out Matt’s excellent blog post over at Filmmaking Lifestyle.Read more
Sony has just released pricing for the A7S. The top tier mirrorless camera body was one of the big talking points at NAB, C5D had an exclusive presentation from Sony highlighting the cameras capabilities; it truly is an exciting camera. Sony listened to users in creating a more video orientated stills camera. The A7 is the benchmark for Sonys new full frame mirrorless system, with two more “pro” bodies advancing from it. The A7R taking the large mega pixel count route for photography, and the A7S with a better codec and 4K output for video. With that said, it was safe to predict where the pricing for the A7S would reside. Considering it has both advantages and dis-advantages to the A7R, you’d price them around the same. Slightly disappointingly for us video folk, it comes in at $200 more, with an initial retail price of $2,498.00. In respect to camera releases $200 difference isn’t that much, so Sony has done well in this regard. Well that is until you compare it, to its natural closet competition – the Panasonic GH4. The Panasonic GH4 is a good $800 cheaper, that’s a fairly substantial difference. I’m highlighting this price difference as many will compare these two cameras. Both are mirrorless, both new releases, both 4K capable (only the GH4 internally). I’m not going to get caught up with a direct comparison of the two right now, as we don’t have both models to compare directly. Instead lets look at what the A7S has produced so far: Specifications: Sony E-Mount Full-Frame 12.4 Megapixel Sensor XAVC S 50 Mbps 1920 x 1080 up to 60p, 1280 x 720 up to 120p Full pixel read out for 4K via HDMI (3840 X 2160) 100-102400 ISO (Extended Mode: Auto, 50-409600) 1/4 – 1/8000 Shutter Speed Optional XLR audio input Dimensions (WxHxD) 5.0 x 3.7 x 1.9″ / 126.9 x 94.4 x 48.2 mm Weight 1.08 lb / 489 g with battery and memory card The Sony A7S is available for pre-order now. via/ NoFilmSchoolRead more
Panasonic raised many eyebrows and rustled many feathers with announcement of the GH4 camera last month. The boastfully spec’d 4K mirrorless camera puts to shame Panasonics actual current video camera line in many ways (although that is about to change). The pricing has now been released for both the GH4 body, and the XLR/SDI interface module; both available for pre-order here:Read more
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