Today Canon reduced the price of their 4K video DSLR, the Canon EOS 1DC, by $4,000, taking the retail price from $11,999 down to $7,999. The camera was first introduced 3 years ago in April of 2012 and its high cost was always a mystery, considering that the camera’s hardware was almost identical to the 50% cheaper Canon 1DX DSLR (that lacks 4K video shooting capabilities). Still, the Canon 1DC was in many ways unique on the digital video market offering 4K resolution, as well as producing some outstanding results for its relatively small body size and weight and was used on many professional productions. During 2014 many camera manufacturers introduced 4K capable yet compact large sensor cameras, like the Sony A7S or Blackmagic Production Camera 4K, that were a lot more affordable than the Canon 1DC. However the 1DC price tag remained unchanged, until now. Today, on February 1st 2015, 1DC owners lost $4,000 of value on their investment when the price was dropped overnight. There is no indication as to why the price was dropped so radically or why it remained unchanged over such a long period of time in the first place. Fact is that many 1DC owners that intended to sell their cameras used are furious over such a radical price drop. It is presumed that we will see the introduction of several new pro cameras by Canon in April of this year. There are numerous rumours out there as to what we will see, but it’s clear that there’s something quite interesting on the horizon as the product cycle of several C cameras has come to an end. On the other hand, for those looking into purchasing a 1DC the camera just became a lot more interesting again. While $7,999 is still a hefty sum, the camera is certainly worth considering for those seeking superb lowlight capabilities and picture quality at 4K resolution. via nofilmschool.comRead more
This week we wrote about the very accessible pricepoint of the new Sony F5 camera in Europe. Today we hear that B&H adjusted their new price for the Sony F5 and made it $3000 more affordable. The official suggested list price from Sony for the PMW-F5 4K Camera is at $19,400. This was also the price the camera went for at B&H until we contacted them and they could change the price to a more attractive number. The new price for the Sony F5 is $16,490. The most important details on the camera and a film sample can be found here: LINK B&H Sony F5 link: The gift code for the European Marcotec store gives you the best pricepoint for the F5 and F55 in Europe: LINKRead more
This weekend RED cut down the prices on all their camera bodies. The Scarlet-X’ price has been reduced to $7950 and the Epic now costs almost half. Is this a result of Sony’s massive camera announcement last week? RED’s Jim Jannard doesn’t seem to call Sony’s announcement the cause for their pricedops. About the F5 and F55 he says: “These two camera announcements are significant. While I do not see them as a threat to EPIC or Scarlet… I do see them as a threat to the conventional and outdated thinking of the industry that tried so hard to cling to “1080P and 2K are good enough”.” and says that they have lowered their “assembly costs, found better suppliers and fully paid off our NRE.” (…) “Since our costs are now significantly lower we are re-pricing our cameras as of now.” The timing of RED’s price drops is still an interesting one and raises some questions concerning how well RED is armed against the wave of competitive large sensor cameras that are flooding the market right now. Here are the exact price changes:Read more
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