Blackmagic Design was never shy of dropping prices when they smell competition – it’s all over town that the Panasonic GH4 is a blockbuster and the Sony A7s is on its way of becoming one. So someone powerful at Blackmagic Design decided to cut the Pocket Cinema Camera’s price – in half. Yes, you heard that right. The Blackmagic Pocket Cinema Camera will be $495 until August 31st, 2014. I doubt they will raise the price back to the $995 after that and I’m sure it’s a marketing trick to get everyone buying quickly, but it might just work as I see the possibility of many retailers running out of stock soon. Our favorite retailers B&H (in the US) and AF Marcotec (in Europe) already list the Blackmagic Pocket Cinema Camera for $495 or €375 (excluding VAT), respectively. [AF Marcotec seems to have had a wrong price on their site before – it’s now been corrected, also in this post.]Read more
Blackmagic Design has cut the price of its global shutter 4K Production Camera from $3999 to $2999 – probably as a reaction to the announcement of the Panasonic GH4 last week, which is rumored to be priced at $1999 with a similar price tag on the optional XLR/SDI accessory for 10bit 4:2:2 4K output. (Official price in Europe will be € 2735.) The Blackmagic 4K Production Camera is available for order from B&H now. In Europe, AF Marcotec offers the camera for € 2.079 net price with an additional €50 off with the exclusive code C5DBMPC4K, valid only until Feb 28. The price drop will be extended to all pre-orders too, a move that will bring Blackmagic Design a lot of additional sympathy for sure.Read more
The price of the EOS-M has dropped several times this year. Now that the much more expensive Sony a7 has proven to have its flaws it might be a good time to consider the most affordable HDSLR again: Now it’s at $299 including the 18-55mm kit lens. That’s a really nice deal considering that it’s basically a Canon T4i/650DRead more
First off, sorry for the Canon-heavy news posts lately, but they seem to be extremely busy right now with constant new product announcements and significant offers that are too good to miss – no summer break for Canon I guess, as opposed to the other manufacturers? EOS-M with the quite decent 22mm f/2 pancake lens make it a tiny package with a big sensor … and the price ain’t too shabby either now (finally!)Read more
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