OK Go has released a BTS showing great insight into how they achieved their ambitious single shot, zero gravity music video for Upside Down, & Inside Out. First thing’s first, if you haven’t already you must check out the video: To say there were a couple of challenges filming this would clearly be an understatement. It’s not quite as simple as choreographing some fun and games and enduring a zero gravity flight, if only if it were that simple. Check out the below behind-the-scenes for a fantastic insight in how they filmed the single shot music video; overcoming the restrictions of only 27 second zero gravity stints, all the planning involved, not to mention the nausea. In a nutshell, their 21 flights only enabled them with 27 second stints of zero gravity. it then took 4-5 minutes to gain enough momentum to generate another stint. The song was divided into 8 27-second segments which were performed in zero gravity, the 4-5 minute sections were then cut out and using morph blending were merged together. Unfortunately the song doesn’t quite divide into 27 second segments so easily, each verse and chorus is more accurately 21 seconds. To combat this, everything was shot and performed 28.5% slower, so that when sped back up in post it would match the 27 seconds they had per zero gravity stint. This also aid Directors Trish & Damian vision in creating movement that didn’t simply replicate the looked of slow motion. The slightly sped up tempo as well as fast actions gave the zero gravity a more unique feel. The below alternative BTS video surfaced around the same time as the official video release, it plays out all 8 takes of the grand finale, a scene production nicknamed Thunderdome OK Go can no doubt be considered pioneers of the conceptual music videos, from zero gravity music video to treadmill mounted dance routines to Busby Berkeley-esque choreographed wizardry, each video is guaranteed to pluck on the harp strings of unique-ness.Read more
OK Go have released a music video for their new single I Won’t Let You Down and it’s a drone masterpiece, check it out: OK Go have established quite a unique style for their music videos. Their slightly ‘less polished’ style of filmmaking paints a wonderful aesthetic, creating almost a home movie vibe. This is often countered by long, single take, heavily choreographed shots that in-turn create some wonderful videos. Likely first brought to light to many by their viral video Here It Goes Again, OK Go have continued to wow audiences with their unique videos, and there’s always something for us filmmakers. A recent release – The Writing’s On the Wall raised much discussion as to the camera choice. The hot topic at the time (and still very popular) Panasonic GH4 was pictured in the BTS video with a fig rig, which caused quite a stir as to whether the post stabilized process deterred or added to the overall look of the piece. I Won’t Let You Down is another fantastic example from OK Go, seemingly shot entirely in one take using a drone. Peta Pixel did a great job in pulling some BTS shots from the Instagram feed of frontman Damian Kulas. The pictures show great insight as to the process of the production. What must have been such a task to nail the choreography, could it have been filmed any other way without a drone? There are a few jimmy jib setups that would’ve gotten close to some of camera movement, but with some of the heights particularly towards the end; nothing comes close. I was involved in a much smaller production a couple of years back that shares similar subjects (but at a much higher level). We were shooting on a 32M cherry picker and were struggling for overhead clearance. The drone offers such a unique perspective in this incidence, going from eye level to 100+ foot aerial views. The slightly-faster-than-standard playback does enhance some of the wobbles the drone (and dolly at the start) naturally exhibits, but arguably cements that ‘OK Go Look’ which their videos fail to present; it also offers a much more suitable tempo for the choreographed umbrella actions. As a filmmaker I’m always keen to see the latest OK Go video; they’re usually followed up by a behind the scenes release also so we potentially have that to look forward to. OK Go have a huge catalogue of unique one-take music videos, check them out on YouTube for more.Read more
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