It’s official. MAGIX CEO, Klaus Schmidt, announced yesterday on Twitter the acquisition of most Sony Creative Software (SCS) applications, including Sony Vegas Pro. As of today, the full story is available on the official MAGIX website. Where is Sony Vegas Pro heading? Sony’s Creative Software division hasn’t been too busy lately. The last major update to Vegas Pro was a long time ago—and there wasn’t anything like a roadmap available. So the move to sell off this area of the business is quite understandable. Sony’s far more streamlined Catalyst line of applications, however, will remain in their own hands. Vegas Pro 13 with the Sony logo, still. The German company, MAGIX Software GmbH, is (by its own claim): A leading creator of video, music, and photo-editing software and apps in Europe and is already well established in the US market. Its line of products ranges from their original piece of software, the Music Maker, to easy-to-use video editing programs like Video Deluxe. Most of their programs are pretty affordable and, in all honesty, a bit limited regarding features. Realistically, these programs are aimed at rookie to intermediate users, and are designed to be easy to use with the help of lots of presets and wizards. So, where does Sony Vegas Pro? Well, the MAGIX acquisition of Sony Vegas might be a very smart move, as it has become quite robust and well-developed over the years. It could be a nice addition to their line-up and definitely could draw a few more customers to the brand. What’s next? Hopefully, Vegas Pro won’t be stripped of its features in order to make it simpler to use. That would be a shame. Perhaps we’ll even see it flourish under the banner of MAGIX—that would be quite a happy ending, I think. I believe that it’s kind of a strange move for Sony—and quite the opposite of what Blackmagic has done. First, the Australian company bought Davinci Resolve; then they started building cameras to feed this piece of software, and now they are actively developing editing capabilities into Resolve. And Sony? They have a lot of cameras; that’s for sure. Plus, they had a whole creative software division, too, which is kind of just… gone. So no more synergy between acquisition and post production. But maybe they just wanted to streamline their portfolio by chopping off antiquated traditions and concentrate on Catalyst. I suppose time will tell. Sony Catalyst Prepare and Catalyst Edit Possible alternatives If you are a Sony Vegas Pro user and don’t see any future for your beloved NLE, maybe you should give DaVinci Resolve or Hitfilm a try. Although neither is as feature packed as Sony Vegas, Hitfilm is an affordable and well-kept piece of software while Resolve comes for free and has a world-class grading suite build in. The editing side of the application needs a little more time, but the current development is promising. Sources: Press release | TwitterRead more
Blackmagic Design announced the newest version of their popular color grading software DaVinci Resolve 11 earlier this year. Today it was released and it brings a bunch of new features that also make it a full fledged editing software! I recently transitioned to Final Cut Pro X, because I had to edit 5K RAW footage and I spent many hours learning its unusual editing method. Right now I’m facing a different option. DaVinci Resolve is both my favourite color grading software as well as a very capable and reliable tool that can easily handle 5K RAW. I’m convinced I’m not the only editor who is slowly letting go of Final Cut 7 and intrigued by the idea of using DaVinci Resolve 11 as an NLE. One of the most intriguing facts is that DaVinci Resolve is not only very professional, but the Lite version of the software is also very free, with some limitations (resolution only up to 3840×2160) that those who can’t afford the full version can usually live without. If you need the full version you will soon be able to get it here. Yesterday we wrote about the newest features of the Canon 5D mark III RAW hack which’s cinemaDNG files happen to work beautifully with DaVinci Resolve, making this the ideal editing software for 5D mark III RAW footage. If you own a full copy of DaVinci Resolve 10 you can simply upgrade by downloading version 11 here: LINK If you would like to download DaVinci Resolve 11 Lite, get it here: LINK official press releaseRead more
It looks like the Avid people thought what Adobe did last week was a good idea. Here’s another 50% off deal in response to the problematic start of Apple’s new Final Cut Pro X. Excerpt from Avid press release: In response to your feedback, we are extending the cross-grade to Media Composer – through September. Final Cut Pro (excluding FCP X) users can get Media Composer 5.5 at the promotional price of $995 USD. What’s more, you’ll get free Avid Media Composer for Final Cut Pro Users online training from Class on Demand (a $100 USD value) So the question for many of us is: Learn FCPX, learn Premiere CS or learn Avid MC? I haven’t decided yet, what’s your choice? Definitely a good idea to make this decision while the competition is hot. Here’s how you can get Avid Media Composer 5.5 for $995 (or 800€): – Go to the Avid Store, add item(s) to cart and checkout. – Enter FCP serial number and email address in this form. – Enter the discount code (you’ll receive it in your email) in Avid Store checkout. Through other resellers Avid Media Composer 5.5 currently costs about $2000. Offer expires September 30, 2011Read more
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