In a new marketing effort Apple promotes Final Cut Pro X‘s strengths to win back professionals.
When Apple released their completely reworked editing software Final Cut Pro X in 2011 many users and lots of professionals were upset as the previous Version 7 was abandoned.
You might remember that Final Cut Pro X was often referred to as “iMovie Pro” because it lacked many features required by professionals and offers a more automated approach to editing. Some have switched to a different editing system, others are still using Final Cut Pro 7, but many have remained skeptical.
The successful online video-sharing platform Vimeo has opened the gates of its new “video-on-demand” service, paving the way for independent filmmakers to market their work easily.
The video above is vimeo’s teaser for their new “vimeo on demand” service which has been opened to users who subscribe to vimeo’s PRO service.
The pro membership costs $199 (159€). Aside from that there are no additional costs. People who would like to watch your films can preview the work in the form of a trailer and pay an amount you set. The revenue is split 90% in your favour. To watch a film people are asked to register with vimeo in the process.