The OWC Aura SSD is a neat little solution by Other World Computing that allows you to increase your MacBook Pro’s storage space… Wait, I thought you weren’t allowed to do that anymore…? Apple has become the de facto computer brand for people in creative industries such as ours, whether you like it or not. Someone starting out in video will almost undoubtedly be drawn to Apple computers when investing in new equipment. However, the sometimes hefty price tags often make people opt for base model laptops such as the 13 inch MacBook Pro rather than a full-fledged workstation such as the MacPro. The End of the User Upgradeable Macbook Pro Apple used to be nice people. Their old Macbook Pro models had a regular 2,5” drive and standard laptop RAM stick slots. If after a while you found your machine to be too slow, you could easily rejuvenate it by adding an SSD and more RAM for relatively little money. Heck, you could even remove the optical drive and add ANOTHER drive for even more storage. All you needed was a little courage to open your beloved MBP and a Torx screwdriver. I actually managed to keep a 2009 MBP alive and well until quite recently. Granted, it wasn’t a 4K editing beast, but it chugged along fine for day to day HD work. But a few years ago, Apple ruined it for everybody. Word on the street was that they had decided to integrate components onto the motherboard, and abandoned the widely available 2,5” drive in favour of smaller SSD modules. This meant that you had to choose your specs wisely when purchasing your machine: once you got it, that was it. Sad face. The OWC Aura SSD to the Rescue But the nice folks over at Other World Computing, home of all sorts of computer upgrade products, have a solution that can help you get more out of your MBP: the OWC Aura SSD. This PCIe-based flash SSD module is designed specifically to replace the one found in mid-2013 or later MacBook Pros. They come in capacities of 480GB and 1TB, greatly improving on the standard MBP storage sizes. Features of the OWC Aura SSD The OWC Aura SSD is designed to maintain a 7% wiggle room in its storage capacity in order to run maintenance tasks in the background and optimise performance. This means more stability for your system drive. Installation consists of a hardware swap only, without the need to configure the drive via software in any way. All the necessary tools to allow for an easy installation are included with the product, so no need to head to your local hardware store to hunt for obscure types of screwdrivers. Also included is the Envoy Pro Enclosure, which will accept your old drive and turn it into an external SSD USB 3.0 drive, which you can use to migrate your data to your fresh OWC Aura SSD. It is really great to see SSD prices coming down: a 1TB SSD would have cost an arm and a leg not too long ago. Today, the 1TB version of the OWC Aura SSD will set you back anywhere between $399.75 to $647.00, depending on the exact model of MacBook Pro you wish to upgrade and whether you include the Envoy Pro enclosure. DISCLAIMER: bear in mind, installation obviously means opening up your machine. If anything goes wrong, it may void your Apple warranty. Also, make sure your Macbook Pro model is compatible. Have you had any experience with the OWC Aura SSD module? Would you recommend it? Let us know in the section below!Read more
Edit up to four streams of uncompressed 8-bit 1080p HD video. I didn’t think I’d post about the Apple keynote that was held today, but they just announced and released the ultimate editing machine, a laptop that trashes most desktop PC’s, presented in a video that is brainwash-grade well made and heavily targets the indie filmmaker and all kinds of HDSLR shooters. I must admit I can’t stand to hear “the best … we’ve ever built” anymore. Anyway here are the most interesting specs: – 15″ LED Retina Display Resolution: 2880×1800 px – Fast 500GB flash hardddrive (500MBps) – 2 Thunderbolt, 2 USB 3.0 connectors – Fast GPU (Graphics) & CPU – can add 2 additional 2560×1600 screens – hdmi connector – lighter and thinner than the 13″ MBP With a very strong emphasis on video editing Apple shows off that their new Macbook Pro is really powerful while at the same time being extremely portable. The possibility to edit at Full HD resolution on a 15″ screen and still have room for the timeline and other windows in Final Cut is not only intriguing, it opens up a new kind of convenience for the editors among us, freeing us from our editing cage, provided you have accepted iMovie Pro of course. I’m sure Premiere will do just as good though. When I see these Apple product ads I’m always surprised about how well they work. I think any commercial filmmaker can learn something here, not by imitating it (like I did once), but by seeing how they created a wonderfully simplistic video around an Apple product by establishing strong and clear limits and rules to their creation and how they drive this style to perfection, just like the Apple products themselves. What do you think about these videos as a source of inspiration? Even though they’ve long overdone it I think they do a very good job at getting these ads right and making a great, enjoyable sales pitch. Talking about the sales pitch, yes you can already buy the new MacBook Pro. B&H confirmed it will start shipping in the next couple of days. It’s $2200: There’s a version with more storage and more CPU power for $2800Read more
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