by Adam Plowden | 20th September 2016
GoPro announced their first drone, the GoPro Karma, at Photokina 2016. We get hands on with this highly-anticipated foldable drone right here at the show. GoPro Karma – The Foldable Drone The GoPro Karma has been designed to make it as easy as possible to use and fly straight out of the box, whether just using the stabilizer or for aerial filming. Within a few minutes, the foldable drone can be unfolded, powered up and linked to the remote that conveniently includes a screen. It has a number of automated features including auto shoot paths where the GoPro Karma will orbit between two points, a reveal path, flying up or away from the start point, and cable camera mode. The controller has a built-in touchscreen, and has been simplified to make it as easy as possible to fly straight out of the case. Simulation tutorials will be available soon to aid in learning to fly the drone. In terms of batteries, the GoPro Karma has a plug and play style removable battery that allows for 20 minutes of flying time, while the remote battery lasts for 4 hours and can be charged on the go. Learn more about the GoPro Karma, GoPro HERO 5 and the new GoPro eco system in our launch article. The GoPro Karma will be available form the 23rd of October, with the full package including the drone, GoPro Hero5 camera, stabilizer, grip, controller and batteries for $1099. For the GoPro Karma foldable drone alone, the pricing will be around $700.Read more
by Olaf von Voss | 9th May 2016
Just recently, GoPro released first quarter 2016 earnings. The numbers are far from nice, so what’s going on with the former market leader (read: inventor) in the action camera business? The company has been surprisingly quiet recently, and one major announcement is still missing; their Karma drone. GoPro as of today Last year, GoPro released the following numbers for their first quarter of 2015: adjusted revenue of over $363 million and a profit. For the same period this year, the company had to announce a revenue of only $184 million with a loss of $0.63 per share. That’s a 50% reduction in just twelve months! Quo Vadis GoPro? But in the financial world, you always can play around with the numbers a little bit to make them look good, try this: Wall Street had it’s own expectations of the outcome of the company’s first quarter sales. And as the story goes, GoPro managed to beat the expected $169 million with their $184 million. Sounds great, but let’s be honest, it isn’t. Squandered opportunities Once, GoPro was a real underdog marked leader in action cameras. They kind of invented these things—and brought them to the action camera hungry masses. An affordable, shockproof and waterproof camera package which shoots HD and can be mounted almost everywhere? That sounded great and, in the early days of action cameras, it was great! But as the company grew bigger and bigger, real innovations became less and less frequent. Their latest ‘real’ camera body, the GoPro Hero4 was announced back in 2014. The Hero Session never managed to be considered as a real alternative. Current lineup of cameras By now, there is a lot of stiff competition out there. The era of GoPro living up to the name of the market leader of action camera tech is long gone. Check out this site, where you can find tons of alternatives to their lineup of cameras. The competitors all have their strengths and weaknesses, but that applies to GoPro cameras, too. Back in 2015, GoPro announced a new product, the Karma drone and it was scheduled to be released in the first half of 2016. According to Forbes, it seems that this date needs to be pushed back to the holiday season, at least. In my honest opinion, that is too late. That drone would need to be a killer product in every aspect to be able to compete with established products like the DJI Inspire 1 and other drones that have established themselves in the market. But…when? We will see, where GoPro’s future lies. Maybe it’s the VR market which they just entered with their OMNI rig. Even then, however, you can find countless alternatives already—and most of them are cheaper (though the majority are still using GoPro cameras, though). As of now the GoPro brand still stands synonymous with action cameras. But for how long? What do you think? Is it too late for the company or could they change their fate with a strong lineup of new and innovative products? Source: Forbes.comRead more
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