by Nino Leitner | 16th July 2014
Blackmagic Design was never shy of dropping prices when they smell competition – it’s all over town that the Panasonic GH4 is a blockbuster and the Sony A7s is on its way of becoming one. So someone powerful at Blackmagic Design decided to cut the Pocket Cinema Camera’s price – in half. Yes, you heard that right. The Blackmagic Pocket Cinema Camera will be $495 until August 31st, 2014. I doubt they will raise the price back to the $995 after that and I’m sure it’s a marketing trick to get everyone buying quickly, but it might just work as I see the possibility of many retailers running out of stock soon. Our favorite retailers B&H (in the US) and AF Marcotec (in Europe) already list the Blackmagic Pocket Cinema Camera for $495 or €375 (excluding VAT), respectively. [AF Marcotec seems to have had a wrong price on their site before – it’s now been corrected, also in this post.]Read more
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