ZEISS has announced a completely new line of E-Mount prime lenses, Loxia, which cover the full 35mm (photo) sensor size. The first two that will be announced are 50 and 35mm versions, both of which start at f/2. They are completely newly designed E-Mount lenses specifically aimed at users of Sony’s A7 line, namely the A7, A7R and A7s – the last one of which is a beautiful camera for video shooters due to its insane low light ability and the quite decent built-in 50Mbps 8-bit XAVC S codec. These are fully manual lenses targeted at photographers and filmmakers who want to work with a very small kit. One of the Sony A7 series’ biggest advantages is the small size of its bodies. One downside is that many out of Sony’s range of E-Mount lenses (also the ones born out of a cooperation between Sony and Zeiss) is limited in terms of speed (most of the lenses aren’t faster than f/4). There are some faster primes but they are mainly made for autofocus and therefore not ideal for video use. The new Loxia line is entirely created by ZEISS without Sony’s involvement, and that’s why they went down the fully manual route.Read more
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