Late last year Canon Australia started a photography competition, the Canon Light Awards. They challenged photographers to come up with creative ideas, each month inspired by other photographer’s examples.
The promo video itself (see above) is a very creative approach at interviewing a photographer and looking at the story “behind the image”.
We don’t do many stories on creative filmmaking at cinema5D, but this promo caught my eye as it shows in a beautiful way what motion can do for a shot in terms of storytelling.
Filmmaker Christopher Ireland from The Pool Collective directed three promo’s for Canon that add the depth of the photographer’s perspective to their images through an intriguing 360 degree setup. But it wasn’t the creative 360 degree approach that makes these videos work stand it out, it’s the fact that this movement tells a story.
Videographers are increasingly using sliders and drones to add motion to shots or even interviews. At cinema5D we have lost track over the many many devices that have bombarded the market in recent years. The latest technology in filmmaking seems to be all about “motion”, but rarely these tools are used to actually add depth to a story, they are in most cases just an “effect”.
Back in film school we learned that simply adding an “effect” such as tracking or dollying shots is actually very “uneffective” if they don’t also tell story. However if a technique is used in a purposeful way it can add strong depth and embed a message into your shots. This added dimension in filmmaking is increasingly lost and forgotten.
The Canon Light Awards videos are a nice example of using motion to tell a story. It’s the “look behind the image” in the form of a video sequence.
Check out the behind the scenes video that was published today. Who can spot the camera the videos were shot on?
What do you think about adding “motion” to your shots as an effect vs. telling a story? Let us know your perspective in the comments.
cinema5D presents the Beauty Filter Test. We have tested 18 different glass filters with 6 different cameras and 2 different lenses to give you a feeling of how glass filters may (or may not) enhance the look of a digital camera nowardays. Among these filters (provided by Tiffen) are some of the most widely used filters by cinematographers around the world.
Ever wondered how the Canon 7D REALLY looks like next to an Arri Alexa or Sony F65? This video brings you the answer.
We took these shots from our extensive Beauty Filter Test and placed them side by side so you can get a feeling for how the cameras compare in the studio setup we had. Note that this is not a thorough camera review, but just an opportunity to watch the same high detail, high dynamic range scene on these 6 cameras with the same high quality PL lens and the same lighting, graded professionally to match.
Filmconvert 1.31 (released today) adds support for the Canon C300 and with it opens the doors to all cameras using the C-LOG gamma. This means you can now also match the C100, C500 and 1DC to accurately reproduce the look of certain famous film stocks.
Yonathan Yi sent us this video he made with the Canon C300. It seems like this one was never picked up by Canon due to obvious reasons, but I felt it would be a shame to withhold the positive aspects of the video from the newspage, so here it is.
On this occasion here are some recent comments by HDSLR shooter Johnnie Behiri:
…as far as I am concerned, this is not a “cinema” camera. Full HD simply does not have the “power” and presence of 4k on a (very) big screen so images tend to be a bit soft. For other T.V usages, be it documentary work and such, this is a lovely camera instantly ready to work out of the box. Don’t let numbers and bits confuse you. Graded footage looks great!. The ease of use and EF lenses makes it a breeze to work with.
It is not that we didn’t see a “look alike” footage before (5d/7d), but the handling is different, the way it should be…
The low light capability of the camera is simply amazing. It will see in the dark details you can not spot with your own eyes….
The camera concept is modular, which is nice, the VF is amazing, stabilized lenses work well (200mm handheld is so easy), just in case you like shooting that way…and again, footage looks nice!
Make no mistake. Canon has now established a long term commitment to cater the filming/T.V industry and it will do it well.
Will I buy this camera? Probably yes. The street price which will determine “value for money” will be part of that decision.