by Sebastian Wöber | 10th July 2013
Even though Arri’s digital cinema camera, the Arri Alexa has been around for several years and is at this time still limited to HD / 2K resolution, many popular productions and reknown cameramen choose this tool to realize high budget projects. It becomes obvious that there must be other ingredients more important than frame size. Arri revealed that they’re working on a 4K camera, but also mentions that resolution is not everything. When the Arri Alexa XT was announced I mentioned how Arri is focusing on image quality and the ergonomics of its cameras so they become a perfectly balanced working tool that helps filmmakers achieve the best. Now that 4K is on everyones dinner plate Arri’s managing director Franz Kraus gives us some food for thought on the topic.Read more
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