The Lytro Illum is the long anticipated camera that brings light-field technology to a professional level. Light field technology allows you to precisely choose your desired focus point in post production so there’s no need to focus on your lens. Sam Tellman also talked to us about the possibilities of Lytro video in the future. If you’re interested in the science behind lightfield technology check out this article we wrote a few years back when Lytro was first introduced. The amazing thing about the Lytro Illum is that this camera is no more a toy, but now gives you full creative possibilities that we have never before seen in photography. Sam Tellman elaborated how Lytro Video may soon revolutionise the way we shoot video. Not only would there be no more need for focusing, but also things like slight changes in perspective and single sensor 3D would become a reality. Just think about the possibilities like enabling the viewer to decide where to focus when he watches a movie instead of the clumsy way 3D currently works. This technology may very well revolutionise the way we watch movies making their brainwash power even more effective. Yay. The Lytro Illum is available for pre-order and it will arrive at the end of September and cost $1.599 (including the F/2.0 lens).Read more
More rumors come from Northlight Images today. Apparently the Canon EOS 3D rumors already started in 2004 and they’re coming back now and then. Northlight Images: The 3D has been regularly mentioned for many years – some of what was suggested became the 5D, but the 3D frequently gets listed – often as a general purpose ‘I want a cheaper 1Dx camera wishlist’. They claim to have been told that we’d see a a new full frame DSLR called “3D” next year and it would also mark the appearance of Canon’s new sensor design. They also said that the 5D mark 3 would not appear until next August (for photokina 2012). Personally, I don’t take this seriously at all. It looks like another one of the rumors that come in so frequently but eventually turn out to be bs. What do you guys think? Image via Canonrumors.Read more
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