The Sharp 8K Camera – First Look at the 8C-B60A

Today Japan’s largest broadcast trade show Inter BEE 2017 kicked off and we had a chance to talk to Sharp’s Masazumi Kaino-san, about the new Sharp 8C-B60A 8K camera.

Sharp 8C-B60A

Sharp (acquired recently by Foxconn Technology Group) is also one of the first (if not the first) company in the world to introduce an 8K television for the consumer market. Now it seems is the time the company decided to take it further and build a whole ecosystem around it.

Not a “Cinema Camera” – a “Camcorder”

In our video Kaino-san is emphasising that this is not a camera, but a camcorder, because of the amount of shooting functions that are built into the camera. It sounds like “camcorder” was meant in a positive way here. For us an 8K cinema camera is more valuable than a camcorder and with a PL mount and a 4:2:2 10-bit shooting format straight to SSD, this camera doesn’t sound half bad.

According to Kaino-san however this camera is not made for cinema, but made with the broadcast market in mind. One of the reasons he mentioned was that there is no raw video option.

The camera shoots in the Grass Valley HQX codec in 7680×4320 4:2:2 at 10-bit that is said to be highly efficient. During Inter BEE this was demonstrated on an Edius editing system.

8K Ecosystem – Camera, broadcast and TV’s

The Sharp 8K camera was born as a result of a joint venture with Astrodesign inc., a well known company in the broadcast industry. This partnership allowed a match between Sharp’s 8K TV’s and Astrodesign that specializes in 8K broadcasting.

The Future of 8K ENG Shooting

For now the main market for the Sharp 8K camera is the Japanese market, but according to Kaino-san, they will be targeting worldwide as well, in order to offer their 8K ecosystem as a whole package and create solutions for 8K broadcasters in the US and China. With a price tag of $77,000 this 8K camera for now is not a very affordable deal and remains a niche product. The question is, wether the demand for 8K will come. What do you think?

avatar
6 Comment threads
2 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
5 Comment authors
Funky Punky Monkey JunkStephen DeVore Christopher DobeyThe Sharp 8k Camcorder: The Future of Broadcast? | D4mations.comMisha Engel Recent comment authors
  Subscribe  
newest oldest most voted
Notify of
Member

I think it’s too small

 Misha Engel
Member
Misha Engel

Together with an 8k declink you have a system

trackback

[…] Cinema5D] Original Source […]

 Christopher Dobey
Member

Totally looked like they were pulling a VHS cassette out of it HAHA

 Stephen DeVore
Member
Stephen DeVore

I think No thank you.

 Stephen DeVore
Member
Stephen DeVore

Btw, typos: whether vs. wether; also, TVs vs. TV’s (pref.)

 Funky Punky Monkey Junk
Member
Funky Punky Monkey Junk

Pretty pathetic.

If you don’t know how to make something plural (hint: It doesn’t involve an apostrophe), you have no business “publishing.”

I mean, how many article’s do you publish? If you give up the whole blogging thing, will you get a job selling used car’s? How many dollar’s does that pay?

How many DUUUHHHH’s should this provoke?

 Funky Punky Monkey Junk
Member
Funky Punky Monkey Junk

I think the big news here is that Edius still exists.