In a new marketing effort Apple promotes Final Cut Pro X‘s strengths to win back professionals. When Apple released their completely reworked editing software Final Cut Pro X in 2011 many users and lots of professionals were upset as the previous Version 7 was abandoned. You might remember that Final Cut Pro X was often referred to as “iMovie Pro” because it lacked many features required by professionals and offers a more automated approach to editing. Some have switched to a different editing system, others are still using Final Cut Pro 7, but many have remained skeptical.Read more
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