Interview With Grant Petty, Blackmagic Design’s Founder – The Man Who Wants to Change the TV Industry

From a journalist’s point of view, I have always hoped for the opportunity to interview two particular respected people from our industry – individuals that, in my opinion, are responsible for making TV and filming equipment much more accessible and affordable at both ends of price spectrum. In reality, there is nothing really that connects them more than sharing a vision and passion to innovate. I’m talking about RED’s Jim Jannard and Blackmagic Design’s Grant Petty. While I’m yet to interview Jim, I had a chance to have a one-on-one open and honest talk with Grant Petty while attending Inter BEE 2017, the local broadcast industry exhibition that takes place in Japan. 

Grant – who is undoubtedly one of the people we can consider as having brought affordable working tools to production companies and individuals – was kind enough to openly share with me some of his views regarding our filming and TV industry. We had a chance to talk about topics such as what made him start a company that strives to produce affordable equipment including cameras, the reason behind Blackmagic Design ceasing to announce new cameras before bringing them to the market, and lastly, if there is anything we should expect to see from them in the near future.

For those of you who do not have the time to watch the discussion and are still asking yourselves, “How come Blackmagic Design is not able to supply a camera in time?”, here is a spoiler alert: it only takes ONE part to be delivered late at the factory to cause delays across the entire production chain of such an electronically complicated camera, making it impossible for the manufacturer to deliver it in time.

I truly hope that opening a small window into the manufacturers’ world can serve to cultivate an open conversation to better understand the process of the people behind the brand name, as well as communicate the needs, wishes and thoughts of users like us.

avatar
8 Comment threads
2 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
9 Comment authors
Arnold FinkelsteinFinn JägerJan Hermann von BayernCaine Mitchell Recent comment authors
  Subscribe  
newest oldest most voted
Notify of
Matthew Carmody
Member

Thanks for the interview Johnnie. As an owner of several of their cameras and grading tools it’s nice to put a face and a voice to the people behind the products :)

Art Sanchez
Member

Pocket V2 please!!!

Sergio
Member
Sergio

What a cool guy. Can’t wait to see a Blackmagic Pocket MKII with a m4/3 sensor!

Jan Hermann von Bayern
Member

Yes!!! I think everybody is waiting for this camera.

Narek Avetisyan
Member
Narek Avetisyan

The whole time I was like: Ask him about a new pocket cinema camera, ask him about a new pocket cinema camera!! And you did! Nice. For years I and many other people are anticipating the new affordable small cinema camera from Blackmagic. (I’ve sent them many emails) Judging from the little smile he gave when you asked him it looks like they have something cooking in the oven :) I just really wish it is a small Super35 E-mount Global Shutter high frame rate camera. The ideal thing to shoot action! With that said Grant Petty is a really… Read more »

 Caine Mitchell
Member
Caine Mitchell

Grant Petty’s such a great dude. It’s great to hear the whole ethos that got him starting BlackMagic. There’s no beating around the bush and he calls it like it was back then… For me it builds a lot of trust and confidence in investing time and money into his products, knowing that their support and comms through the life of that product are generally going to hit the mark. Maybe I’m being a little naive with BM because I’ve never been stung by them like some other software and hardware providers. Either way the guys a dude I’d happily… Read more »

Finn Jäger
Guest

Y No prores 4 Resolve on Windows. Thats the only question that counts. 😕

Arnold Finkelstein
Guest

Our “filming industry?” Was this translated from Chinese? Does Cinema5D really choose not to proofread?

Member
Paul Golden

Arnold, I think you need to start a multifaceted website devoted to the film and video industry where there are no typos!

Arnold Finkelstein
Guest

Each time I deal with BM I am reminded at how little they actually know about film/tv production.