Fujifilm X Camera Line & the Future – An Exclusive Interview at Fujifilm HQ

During my recent trip to Japan, I had a chance to visit FUJIFILM HQ and discuss the future of their X camera line, particularly the new X-T2. The talk was centred around the video capabilities of this new camera. Later this week, I will publish my review and a short video that I took with the X-T2. But first things first, and to anyone who is not familiar with the new camera, here is a short summary:

As reported by us during early July, Fujifilm announced their first 4K APS-C sensor size mirrorless camera, promising to shake the somehow crowded DSLR/mirrorless camera market with a new filming tool that includes their famous film simulation. In addition, they have added an F-log function for achieving greater dynamic range and maximum flexibility during the color correction stage for anyone who is willing to use and invest in an external recorder. The additional offered VPB-XT2 handgrip will let you enjoy longer recording times in 4K mode (approximately 30 min. instead of 10 min.) and increased continuous recording time with a total of 3 batteries (one in camera plus two in the grip). Last but not least, it allows you to monitor the recorded audio, as the headphone jack is located on that grip.

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Jun Watanabe presenting the new Fujifilm X-T2

I must say that the people at FUJIFILM were very humble yet confident about their new creation. If you take a moment to look at the interview we did with Jun Watanabe, a manager at FUJIFILM corporation, you will clearly understand that the X-T2 is just the beginning for FUJIFILM when it comes to video-enabled mirrorless cameras. Now that they have acknowledged the need for a video function in their cameras, they will continue to improve and perfect this filming tool.

Maybe the biggest news coming out of this interview is the likelihood of a firmware update that allows implementing Fuji’s F-log function in-camera, and not just through recording with an external device. In order to do so, FUJIFILM needs to be assured it is a highly requested feature. I truly urge anyone who watches this interview or reads this article to contribute by writing a short line and let FUJIFILM know it is indeed an important request. Please take into account that, while this implementation is certainly possible, it is still recommended to use the grip and record externally to achieve the highest recorded picture quality: uncompressed 4:2:2 8 bit externally, vs. compressed 4:2:0 8 bit internally.

Another matter to point out is the subject of lenses. Apparently, the XF optics are designed by the same team in charge of Fujinon’s professional line of lenses. It is worth pointing out that FUJIFILM will consider expanding their selection of video zoom lenses according to market demand.

Other topics discussed in the interview are FUJIFILM’s take on creating tools for professional filmmakers, and an answer to my question if we will ever see a full frame sensor size X camera.

Stay tuned for more fresh content about Fuji’s new X-T2 camera, and please don’t forget to raise your voice and ask for in-camera F-log.

Many thanks to Jun Watanabe, Kiyoshi Inoue and Fabian Chaundy for helping conducting and translating this interview. 

Watch it on Vimeo