Fujifilm X Camera Line & the Future – An Exclusive Interview at Fujifilm HQ

During my recent trip to Japan, I had a chance to visit FUJIFILM HQ and discuss the future of their X camera line, particularly the new X-T2. The talk was centred around the video capabilities of this new camera. Later this week, I will publish my review and a short video that I took with the X-T2. But first things first, and to anyone who is not familiar with the new camera, here is a short summary:

As reported by us during early July, Fujifilm announced their first 4K APS-C sensor size mirrorless camera, promising to shake the somehow crowded DSLR/mirrorless camera market with a new filming tool that includes their famous film simulation. In addition, they have added an F-log function for achieving greater dynamic range and maximum flexibility during the color correction stage for anyone who is willing to use and invest in an external recorder. The additional offered VPB-XT2 handgrip will let you enjoy longer recording times in 4K mode (approximately 30 min. instead of 10 min.) and increased continuous recording time with a total of 3 batteries (one in camera plus two in the grip). Last but not least, it allows you to monitor the recorded audio, as the headphone jack is located on that grip.

Jun (3 of 3)

Jun Watanabe presenting the new Fujifilm X-T2

I must say that the people at FUJIFILM were very humble yet confident about their new creation. If you take a moment to look at the interview we did with Jun Watanabe, a manager at FUJIFILM corporation, you will clearly understand that the X-T2 is just the beginning for FUJIFILM when it comes to video-enabled mirrorless cameras. Now that they have acknowledged the need for a video function in their cameras, they will continue to improve and perfect this filming tool.

Maybe the biggest news coming out of this interview is the likelihood of a firmware update that allows implementing Fuji’s F-log function in-camera, and not just through recording with an external device. In order to do so, FUJIFILM needs to be assured it is a highly requested feature. I truly urge anyone who watches this interview or reads this article to contribute by writing a short line and let FUJIFILM know it is indeed an important request. Please take into account that, while this implementation is certainly possible, it is still recommended to use the grip and record externally to achieve the highest recorded picture quality: uncompressed 4:2:2 8 bit externally, vs. compressed 4:2:0 8 bit internally.

Another matter to point out is the subject of lenses. Apparently, the XF optics are designed by the same team in charge of Fujinon’s professional line of lenses. It is worth pointing out that FUJIFILM will consider expanding their selection of video zoom lenses according to market demand.

Other topics discussed in the interview are FUJIFILM’s take on creating tools for professional filmmakers, and an answer to my question if we will ever see a full frame sensor size X camera.

Stay tuned for more fresh content about Fuji’s new X-T2 camera, and please don’t forget to raise your voice and ask for in-camera F-log.

Many thanks to Jun Watanabe, Kiyoshi Inoue and Fabian Chaundy for helping conducting and translating this interview. 

Watch it on Vimeo

newest oldest most voted
Notify of

Until the X-T2 details were announced, I was taking a look at switching to Sony. I primarily shoots stills, and I find the Fuji approach to be the most enjoyable for that, but I need video capabilities for work, too. Fuji was so far behind.

The X-T2 video features convinced me that I can stick with Fuji.

Steve MacDonald

Of course, I’m not shooting the messenger, but I don’t understand why Fuji would need consumer input on what seems to be obvious. Yes, recording FLOG without having to spend an addtional grand on an external recording device would make the camera even more appealing. Having the option to either record that FLOG internally or externally only makes sense!


Thanks Johnnie, this was a great article with good questions and answers that are pushing me closer to the Fuji X system. About the XT2 however I think the omission of the rec button and the exclusive video mode is a mistake; for covering live events I need to be able to switch from taking video to photos as quickly as possible. With Canon I can shot photos during video recording and Sony lets me take photos or video while in video mode with separate physical buttons. If the XT2 requires me to choose a video only mode than it… Read more »

Subscribe to the cinema5D + Music Vine newsletters
& get 6 tracks and licenses for commercial online projects* from musicvine.com.
Your e-mail will be stored with cinema5D and Music Vine. You can unsubscribe from our newsletters at any time.
We will not share your information with a third party.
The licenses included in this promotion will provide Web coverage for
Music Vine´s Promotional, Branded, Advert license with a project budget up to $15k.
I agree to my personal data being stored and used to receive newsletter from cinema5d.com and musicvine.com