Here's some food for thought. The 7D uses dual Digic 4 processors... and so does the 1D Mark IV. Yet the 1D has a noticeably improved handling of rolling shutter. Enough for Nocturne (whenever that comes back on Vincent Laforet's blog) to use the Bourne-Cam shaky handheld shots without fear of gelatinous looking footage. Nocturne co-director Stu Maschwitz confirms this in his own retelling of the shoot (
www.prolost.com).
This makes me wonder... would a future firmware update possibly improve upon the 7D's rolling shutter?
Would Canon care to do so? Can we as a community petition them
to do so like what we did with the 5Dmk2's manual controls and (hopefully by next year) 24p? To me, there are only two real major limitations with the 7D, one being rolling shutter, and the other aliasing/line skipping. I can use filters and make design choices to limit or eliminate elements that would create nasty aliasing artefacts (to a certain degree, anyway) but rolling shutter virtually eliminates certain types of shooting styles... styles which would be really useful for high-energy action movies, commercials, documentaries, etc. I mean, it's great for slower paced projects, but I'm finding rolling shutter to be a very limiting factor.
By the way, I do own a 7D so unfortunately I can't really pull a "won't get one until they fix this" card... I already love the camera as is, just think that if they can eliminate this ONE thing, I think canon would instantly sell this camera to hundreds if not thousands more customers who view this little problem as a deal breaker.