RED pricedrops: Scarlet-X gets $1800 off, RED ONE for $4000

This weekend RED cut down the prices on all their camera bodies. The Scarlet-X’ price has been reduced to $7950 and the Epic now costs almost half. Is this a result of Sony’s massive camera announcement last week?

RED’s Jim Jannard doesn’t seem to call Sony’s announcement the cause for their pricedops. About the F5 and F55 he says: “These two camera announcements are significant. While I do not see them as a threat to EPIC or Scarlet… I do see them as a threat to the conventional and outdated thinking of the industry that tried so hard to cling to “1080P and 2K are good enough”.”
and says that they have lowered their “assembly costs, found better suppliers and fully paid off our NRE.” (…) “Since our costs are now significantly lower we are re-pricing our cameras as of now.”

The timing of RED’s price drops is still an interesting one and raises some questions concerning how well RED is armed against the wave of competitive large sensor cameras that are flooding the market right now.

Here are the exact price changes:

More…

Videolog Pick: "You like this"

This time I’ve got a sports pick for you.

You like this is a mountain biking film by Taylor Loughran that was shot on 7D, 5D, T2i, Red One and a cineflex camera (see below).

The thing that stands out in this sports movie is it’s cinematic approach with lots of very beautiful helicopter shots and the fact that mountainbiking is taken very literally: In fact, during the course of this movie we follow several people who really start out at the very top of different large mountains and then work their way down at full speed.

The action and camera angles might be a bit repetitive after a while, but the watching the fast mountainbiking and landscape heli shots was really intriguing for me.
I hope you like it too, it’s definitely one of these pieces that stand out and can give us new inspiration and ideas for our own next projects.

Here’s the full 24 minute video that Taylor made available on vimeo for free. Enjoy

Taylor Loughran:

From October to late April we battled every kind of weather you can imagine from rain to snow to hail and the Canon 7D took every bit of abuse I could throw at it from using it in cable cams, jib arms to having it exposed to the elements it never let me down during 8 months we where shooting ‘You Like This’

Rate these videos on the videolog.
Teaser
Full 24 minute film

Jim Jannard Promises Big Things At NAB 2011.

By: Jared Abrams

RED Camera top man Jim Jannard recently posted this on the Red User Forum. It sounds like there are some great things coming from Red at NAB 2011. Here is the quote from the post on the Red User Forum.

Click here to go to the Red User Forum Thread.

“Obsolescence Obsolete… we said it. We believe it. We are delivering it.

The RED ONE was advertised as such. But we realized that it could not live up to the ongoing advancements we had envisioned, even though we offered the MX sensor upgrade which is well beyond what any company had ever done for their customers.

So we developed EPIC. And we gave our RED ONE customers a way to upgrade to EPIC without any pain.

Stage 2 and Stage 3 are our solutions to Obsolescence Obsolete. Choose one if you are a RED ONE owner. They are your choices. Don’t think past these choices… anything beyond these are not fair to us.

NAB is approaching. We will answer all your questions at NAB. We will show you more than you could every imagine. We will be a great supplier. We only ask you to be a great customers. Fair deal?”

Source: (Vision Wrangler via Twitter)

Working Red Scarlet Shown To The Guardian At CES.

[youtube]http://www.youtube.com/watch?v=BBU8rMi05sU[/youtube]

By; Jared Abrams

Dan Chung from The Guardian got a sneak peek at the new RED Scarlet camera. This was only a working prototype, whatever that means. Ted Schillowitz describes some of the features of the new Red Scarlet Pro Digital Camera. It looks like they may actually have a few of these kicking around. We may actually be able to buy one in the near future.