Posts Tagged ‘apple’
This is not a site for IT innovations, but these are news that are hugely relevant to video professionals working on the Mac platform, and that’s why I feel we need to share this with you:
At the WWDC 2013 Keynote (rewatch it here), Apple just announced a new Mac Pro to be released later this year.
In a new marketing effort Apple promotes Final Cut Pro X‘s strengths to win back professionals.
When Apple released their completely reworked editing software Final Cut Pro X in 2011 many users and lots of professionals were upset as the previous Version 7 was abandoned.
You might remember that Final Cut Pro X was often referred to as “iMovie Pro” because it lacked many features required by professionals and offers a more automated approach to editing. Some have switched to a different editing system, others are still using Final Cut Pro 7, but many have remained skeptical.
I didn’t think I’d post about the Apple keynote that was held today, but they just announced and released the ultimate editing machine, a laptop that trashes most desktop PC’s, presented in a video that is brainwash-grade well made and heavily targets the indie filmmaker and all kinds of HDSLR shooters.
I must admit I can’t stand to hear “the best … we’ve ever built” anymore. Anyway here are the most interesting specs:
- 15″ LED Retina Display Resolution: 2880×1800 px
- Fast 500GB flash hardddrive (500MBps)
- 2 Thunderbolt, 2 USB 3.0 connectors
- Fast GPU (Graphics) & CPU
- can add 2 additional 2560×1600 screens
- hdmi connector
- lighter and thinner than the 13″ MBP
The possibility to edit at Full HD resolution on a 15″ screen and still have room for the timeline and other windows in Final Cut is not only intriguing, it opens up a new kind of convenience for the editors among us, freeing us from our editing cage, provided you have accepted iMovie Pro of course. I’m sure Premiere will do just as good though.
When I see these Apple product ads I’m always surprised about how well they work. I think any commercial filmmaker can learn something here, not by imitating it (like I did once), but by seeing how they created a wonderfully simplistic video around an Apple product by establishing strong and clear limits and rules to their creation and how they drive this style to perfection, just like the Apple products themselves.
What do you think about these videos as a source of inspiration? Even though they’ve long overdone it I think they do a very good job at getting these ads right and making a great, enjoyable sales pitch.
There’s a version with more storage and more CPU power for $2800
Blackmagic Design announced a new capture device that uses the Apple Thunderbolt Interface.
At 209€ ($300) this external capture card for Macs is a very affordable and strong editing and capturing solution. Blackmagic is proud to bring the first product of its kind that uses the Thunderbolt interface to the market.
As everything else, it’s not compatible with Final Cut Pro X (or is it the other way around?).
It captures 10bit Full HD uncompressed, the ProRes formats or DPX (you’d use the latter to go into Avid, there’s no direct DNxHD for Avid users).
If you own a Thunderbolt laptop like a Macbook Pro you can capture 10bit directly from the hdmi feed of a camera for very little money. The Blackmagic Intensity Extreme will be available in the fourth quarter of 2011 and cost 209€ ($300).
Now all we need is a camera that we can use this device with.
If you need HD-SDI connection you should check out the UltraStudio 3D. As a side effect it will also make you 3D ready. This one will be available shortly and will set you back by $945 (670€). Get it here.
You can now find more info on these devices on the Blackmagic Website.
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