The Canon 1DC has generated a lot of fuzz when it was presented at NAB 2012. So far we’ve been waiting for the release of the camera (coming on January 2nd) and there haven’t been any real reviews yet. Here’s a new ad by Canon that shows the camera’s photo capabilities when taking a still from the 4K video it produces.

It’s obvious that there are downsides to taking stills from a 4K video which are mentioned briefly in the ad, this is certainly a feature that should be reviewed and tested thoroughly before making a buying decision.

Here’s a still from a 4K video. It has the typical Canon HDSLR softness to it when viewed at full resolution. Reminds us of images from the 5D mark III but a lot bigger of course.

As mentioned in the video the 1DC records only 4 minutes of MJPEG video onto a 16GB memory card. That is certainly not much and additionally to the $12000 camera body you will probably also need those 128GB SD cards. One 128GB card will hold 32 minutes of 4K footage.

We’ll certainly have more content and info about the 1DC once it comes out. Bare with us (we’re in the process of restructuring cinema5D)

Here’s a very good sample of how a $12k camera will not improve your video when used amateurishly:

And here’s another nice color test by Shane:

The camera will be out on January 2nd.

If you’re interested in the Canon 1DC you can get it here for $11999:

via nofilmschool